Loox is one of the most recognized product review apps for Shopify merchants, especially for stores that want to collect and display photo and video reviews. It helps brands turn customer feedback into visual social proof through review widgets, star ratings, automated review requests, discounts, and referral features.
For many Shopify stores, Loox can be a strong choice because visual reviews help shoppers see how products look in real customer situations. This is especially useful for product categories such as beauty, fashion, accessories, home decor, skincare, lifestyle products, and other visually driven niches.
However, Loox is not the only type of review solution a Shopify merchant may need. Some stores already have trust built outside their website, especially on platforms like Trustpilot. In that case, the main challenge is not always collecting new photo reviews from scratch. The bigger opportunity is bringing existing Trustpilot reviews into the Shopify buying journey so shoppers can see brand credibility without leaving the store.
This guide explains what Loox is, what it is used for, its key Shopify features, where it works best, and when a Trustpilot-focused review app like Trust.io may be a better fit.
What is Loox?
Loox is a Shopify product review app built to help merchants collect, manage, and display customer reviews. Its strongest focus is visual social proof, including photo reviews, video reviews, star ratings, review widgets, and customer-submitted content.
Instead of showing only text-based reviews, Loox allows Shopify stores to display real customer photos and videos across product pages and other storefront areas. This can make reviews feel more authentic, especially when shoppers want to see how a product looks after purchase.
Loox also includes automation features that help merchants request reviews after orders, encourage customers to submit visual reviews, and display review content in branded storefront widgets.
What is Loox used for?
Loox is mainly used by Shopify merchants to collect and showcase product reviews. Its core purpose is to help stores build trust, increase shopper confidence, and support conversion by making customer feedback more visible.
Shopify merchants commonly use Loox for:
- Collecting photo and video reviews from customers
- Displaying star ratings on product pages
- Showing review widgets, carousels, pop-ups, and badges
- Sending automated review request emails after purchase
- Offering discounts or incentives for customer reviews
- Importing existing reviews from other review platforms
- Using reviews as social proof across the shopping journey
For stores that are still building their review base, Loox can help create a system for collecting new customer feedback and turning that feedback into storefront content.
Key Loox features for Shopify merchants
Photo and video reviews
One of the main reasons merchants choose Loox is its focus on photo and video reviews. These reviews can be more persuasive than text-only reviews because shoppers can see real product usage from other customers.
This is helpful for products where appearance, fit, texture, color, packaging, or lifestyle presentation matters. For example, a skincare brand may want customers to show product results, while a fashion store may want shoppers to see how an item looks when worn.
Automated review requests
Loox allows merchants to request reviews automatically after customers place an order. This reduces manual follow-up and helps stores collect customer feedback more consistently.
Automated review request emails can be useful for stores that want a steady flow of new reviews without needing to contact every customer manually.
Review widgets and star ratings
Loox provides storefront widgets that allow merchants to display reviews in different formats. These may include star ratings, review carousels, badges, pop-ups, and full review sections.
For Shopify stores, the placement of these widgets matters. Star ratings are often placed near the product title or price, while full review widgets are usually placed lower on the product page, near the product description or product details.
Customer incentives
Loox can help merchants encourage customers to submit reviews by offering incentives such as next-purchase discounts. This can be useful when a store wants to collect more visual reviews, especially from customers who may not leave feedback without a reason.
Incentives should be used carefully and transparently so that reviews still feel authentic and trustworthy to shoppers.
Review import and migration
Merchants moving from another review platform may want to import existing reviews instead of starting over. Loox supports review migration from other popular review apps, which can help stores preserve existing social proof when switching tools.
Multichannel social proof
Loox also supports broader social proof use cases beyond the Shopify storefront. Depending on the merchant setup, reviews may be used across channels such as Shop App, Google Shopping, Meta Shops, and TikTok Shop.
This can be useful for merchants who want their review content to support both on-site conversion and off-site discovery.
Loox pros and cons
Like any Shopify review app, Loox has strengths and limitations. Whether it is the right fit depends on the store’s review strategy, product type, budget, and trust-building needs.
Loox pros
- Strong focus on photo and video reviews
- Useful for visual product categories
- Automated review request workflows
- Multiple storefront widget options
- Can help turn customer content into social proof
- Supports incentives such as discounts and referrals
- Works well for merchants building new product reviews
Loox cons
- May feel expensive for some low-ticket or low-margin stores
- Branding control may be limited for merchants that need very specific widget designs
- Widget placement may require correct setup inside the Shopify theme
- Uninstalling review apps may sometimes leave code or scripts that need manual cleanup
- It is mainly focused on product reviews, not external brand reputation platforms like Trustpilot
When is Loox a good fit?
Loox is a good fit for Shopify merchants that want to collect new product reviews directly from customers and display them as visual social proof.
It is especially useful for stores that:
- Sell products where visuals strongly influence buying decisions
- Need photo or video reviews on product pages
- Want to automate post-purchase review requests
- Want to encourage customers to submit reviews with discounts or rewards
- Are building a new review strategy from the ground up
- Want review widgets that can appear across the storefront
If your store does not already have a strong review presence, Loox can help create a structured review collection workflow.
When Loox may not be the best fit
Loox may not be the best fit for every Shopify merchant. Some stores do not need another system for collecting new visual reviews. Instead, they already have customer trust on external platforms such as Trustpilot.
In that situation, the merchant’s biggest opportunity is different. The goal is not only to collect more reviews. The goal is to bring existing Trustpilot credibility into the Shopify store so shoppers can see trusted review signals while browsing and before checkout.
This matters because many shoppers do not rely only on product page reviews. They may also search for a brand name on Trustpilot before buying, especially if the store is new to them, the product is expensive, or the brand operates in a competitive category.
If shoppers are already checking Trustpilot before purchasing, leaving those reviews outside the store can create friction. The shopper may leave the product page, compare the store elsewhere, or hesitate before completing the order.
That is where a Trustpilot-focused Shopify app can be more relevant.
Trust.io: A better fit if you already have Trustpilot reviews
Trust.io is a Shopify app designed for merchants who want to import, sync, and display Trustpilot reviews directly on their Shopify storefront.
While Loox focuses on collecting photo and video product reviews, Trust.io focuses on bringing external Trustpilot reviews into the on-site shopping experience. This makes it useful for merchants who already have Trustpilot reviews and want to turn that off-site reputation into visible Shopify social proof.
Instead of letting shoppers leave the store to search for Trustpilot reviews, Trust.io helps merchants show those trust signals directly on their website through customizable review widgets.
This can be valuable for stores that want to:
- Display existing Trustpilot reviews on Shopify
- Bring brand-level credibility into the storefront
- Keep trust signals closer to the checkout journey
- Reduce hesitation from shoppers who want proof before buying
- Avoid starting their review strategy from zero
- Use Trustpilot reputation as on-site social proof
For merchants that already have Trustpilot reviews, Trust.io can be a practical alternative or complement to visual-first review apps like Loox.
TRY TRUST.IO – Trustpilot reviews
Loox vs Trust.io
| Criteria | Loox | Trust.io |
|---|---|---|
| Main focus | Photo and video product reviews | Trustpilot reviews on Shopify |
| Best for | Collecting new visual reviews from customers | Displaying existing Trustpilot reviews on-site |
| Review source | Shopify customers and imported product reviews | Trustpilot reviews |
| Trust type | Product-level social proof | Brand-level credibility and external trust |
| Common use case | Show customer photos, videos, and product ratings | Import, sync, and display Trustpilot reviews on Shopify |
| Best merchant type | Stores building new product review content | Stores that already have Trustpilot reviews |
The right choice depends on your review strategy. Choose Loox if your priority is collecting new visual product reviews. Choose Trust.io if your store already has Trustpilot reviews and you want to display them directly on your Shopify storefront.
Can you use Loox and Trust.io together?
Yes. For some Shopify merchants, Loox and Trust.io can serve different trust-building purposes.
Loox can be used for product-level reviews, especially photo and video reviews from customers. Trust.io can be used for brand-level Trustpilot reviews, helping merchants display external credibility on-site.
For example, a store could use Loox to show customer product photos on individual product pages, while using Trust.io to display Trustpilot reviews on the homepage, landing pages, cart area, or other high-intent sections of the store.
This approach can work well when a merchant wants both types of social proof:
- Product proof from customer reviews and photos
- Brand proof from Trustpilot reviews
Together, these trust signals can help shoppers feel more confident at different stages of the buying journey.
Where should Shopify merchants display reviews?
Review placement can strongly affect how useful social proof feels to shoppers. The best placement depends on the type of review and the goal of the page.
Product pages
Product pages are one of the most important places to display reviews. Star ratings near the product title can quickly show that the product has customer feedback. Full review widgets lower on the page can help shoppers read more details before buying.
Homepage
The homepage is a strong place to display brand-level trust. This is where Trustpilot reviews can be especially useful because they help communicate overall store credibility, not just feedback for one product.
Landing pages
Landing pages often need trust signals because they are built to convert new visitors. Displaying reviews on these pages can help reduce doubt and support the call to action.
Cart and checkout journey
Trust signals near the cart or checkout journey can help reassure shoppers before they complete a purchase. This is especially useful for new customers who may still be deciding whether the store is trustworthy.
Final recommendation
Loox is a strong Shopify review app for merchants that want to collect and display photo and video product reviews. It is especially useful for stores that depend on visual content, customer photos, and product-level social proof.
However, Loox is not the only solution for building trust on Shopify. If your store already has Trustpilot reviews, Trust.io may be a better fit for bringing that existing reputation into your storefront.
For merchants starting from zero and needing more customer-generated product reviews, Loox can be a good option. For merchants who already have Trustpilot credibility and want to display it directly on Shopify, Trust.io offers a more focused solution.
The best review app is not always the one with the most features. It is the one that matches how your customers make buying decisions. If your shoppers rely on product photos and videos, Loox can help. If they check Trustpilot before purchasing, Trust.io can help bring that trust signal directly into your store.
Try Trust.io for Trustpilot reviews on Shopify
Already have Trustpilot reviews? Trust.io helps you import, sync, and display them directly on your Shopify storefront, so your best trust signals are visible during the buying journey.
Use Trust.io to turn off-site Trustpilot reputation into on-site Shopify social proof.
Frequently asked questions
What is Loox used for?
Loox is used to collect and display product reviews on Shopify. It is especially known for photo reviews, video reviews, star ratings, review widgets, automated review requests, and customer incentives.
Is Loox only for Shopify?
Loox is mainly built for Shopify merchants and is commonly used through the Shopify App Store. Its features are designed around Shopify product pages, storefront widgets, and ecommerce review workflows.
Does Loox support photo and video reviews?
Yes. Photo and video reviews are some of Loox’s main features. They help merchants show visual customer feedback on product pages and other storefront areas.
Is Loox good for new Shopify stores?
Loox can be useful for new Shopify stores that want to start collecting customer reviews after purchase. Automated review requests and incentives can help new stores build social proof over time.
What is the best Loox alternative for Trustpilot reviews?
Trust.io is a strong option for Shopify merchants who already have Trustpilot reviews and want to display them directly on their store. While Loox focuses more on collecting photo and video product reviews, Trust.io focuses on importing, syncing, and displaying Trustpilot reviews as on-site trust signals.
Should I choose Loox or Trust.io?
Choose Loox if you want to collect new photo and video product reviews from Shopify customers. Choose Trust.io if you already have Trustpilot reviews and want to show them directly on your Shopify storefront.
