There are three ways to add Trustpilot reviews to Shopify store: Trustpilot’s own official app (requires a Business plan starting around $99/month, billed annually), manual widget-embed tools that require pasting code into your theme, or a dedicated Shopify App Store app like Trustio that imports reviews automatically with no theme code and no Trustpilot Business contract, starting at $8.99/month with a 3-day free trial. Setup with a dedicated app takes under 5 minutes: install, connect your Trustpilot business URL, customize the widget, and publish.
This guide compares all three methods side by side, walks through the catch behind Trustpilot’s official app (automatic review-invitation emails and Business-plan paywalls), the maintenance trade-offs of manual embeds, and a step-by-step setup using a dedicated app, followed by an FAQ covering store speed, review curation, sync frequency, and where the widget can be displayed.
Why Trustpilot Reviews Are Worth Showing on Your Shopify Store
Trustpilot reviews carry weight precisely because they live outside your own website — shoppers know you can’t simply delete the ones you don’t like. Surfacing that third-party proof directly on product pages, your homepage, and even checkout gives hesitant buyers the reassurance they’re looking for at the exact moment they’re deciding whether to complete a purchase.
The catch is that Trustpilot itself wasn’t designed with Shopify merchants’ workflows in mind — its tools are built for the broader Trustpilot ecosystem, not for a quick, native Shopify setup.
3 Ways to Add Trustpilot Reviews to Shopify
There are three categories of solution,Trustpilot’s official app, manual embed/widget builders, and a dedicated Shopify review-import app — and they’re not equivalent in cost, setup time, or maintenance.
| Method | What it actually is | Best for |
|---|---|---|
| Trustpilot’s official Shopify app | Connects your store to your Trustpilot account directly | Stores already paying for Trustpilot Business |
| Manual embed/widget builders | Third-party tools that generate HTML/Liquid code you paste into your theme | Stores comfortable editing theme code |
| A dedicated Shopify review-import app | A true Shopify App Store app, installed like any other app | Stores that want a fast, no-code setup |
1 Trustpilot’s Official Shopify App (and Its Catch)
Trustpilot publishes its own Shopify integration. Once connected, it does something worth knowing upfront: service-review invitations are switched on automatically for every order placed through your store, by design, so that review collection keeps running in the background. That’s convenient if you want hands-off invitation sending, but it also means the app starts emailing your customers the moment it’s connected, whether or not you’ve finished configuring anything else.
The bigger limitation shows up when you want more than the basics. Custom widget styling, removing Trustpilot branding, and deeper review management are gated behind Trustpilot’s paid Business plans, which are sold as annual contracts, billed upfront, priced per domain. Depending on the tier, that can run anywhere from roughly $99 a month to several hundred dollars a month before any add-ons, with no simple monthly cancel-anytime option. For a store that just wants reviews displayed on-site, that’s a lot of commitment for a display widget.
2 Manual Widget Embed Tools
A second category of tool, widget builders not built specifically for Shopify, let you import your Trustpilot reviews, style a widget, and generate an embed code. From there, you open your Shopify theme editor, add a Custom Liquid or Custom HTML block, and paste the code in manually.
This works, and it’s genuinely free in some cases. But it comes with real trade-offs for a typical merchant:
- You’re editing theme code directly, which gets uncomfortable fast if you’re not technical
- These tools live outside the Shopify App Store, so updates, sync, and support aren’t managed the way a native app would be
- Placing the widget in more than one spot (homepage, product page, checkout) usually means repeating the embed process for each location
- If your theme changes, embedded code blocks can break or disappear, and you won’t get a Shopify-side warning
For a one-time, single-page widget, this can be a reasonable free option. For ongoing use across a full store, it tends to create more maintenance than it saves.
3 A Dedicated Shopify App Built for This
The third option is a Shopify App Store app made specifically to pull in Trustpilot reviews, no theme code, no separate widget-builder account, no Trustpilot Business contract required.
This is where Trustio fits. It’s built around one job: bring your existing Trustpilot reviews into Shopify and keep them current, automatically.
What that looks like in practice:
- Daily auto-sync — new Trustpilot reviews import on their own; you set it up once
- Two widget layouts — carousel and flex grid, both optimized for mobile and desktop
- Checkout display — reviews can appear at the moment customers are most likely to hesitate, not just on product pages
- Curation control — edit titles, hide reviews you don’t want shown, keep only what represents your brand
- A Rate Us widget on the Thank You page, so post-purchase customers can leave fresh Trustpilot reviews without you having to ask manually
- Works with a free Trustpilot profile — no Business plan, no per-domain pricing, just your Trustpilot business URL
Pricing runs from $8.99/month (or $89.99/year, about 17% cheaper), with a 3-day free trial that doesn’t require a card upfront — a fraction of what a Trustpilot Business contract costs for the same outcome: reviews visible on your store.
Step-by-Step: Set It Up in Under 5 Minutes
- Install — Add the app from the Shopify App Store. The free trial starts immediately, no card required.
- Connect — Paste in your Trustpilot business URL. Your existing reviews import automatically within seconds.
- Customize — Choose carousel or flex grid, match your brand colors, and hide any reviews you don’t want displayed.
- Go live — Publish the widget anywhere: homepage, product pages, or checkout, in one click.
You can see this exact flow on a live demo store before installing.
Do You Need a Paid Trustpilot Account?
No. A free or paid Trustpilot profile both work — all that’s required is your business URL. The Business-plan features you’d otherwise pay for (custom widget styling, removing platform branding, flexible display placement) are handled on the app side instead, which is the entire reason this method exists: getting the display outcome without buying Trustpilot’s enterprise tooling.
FAQ
Will this slow down my Shopify store? A single, purpose-built review widget is lightweight by design. The risk of slowdown comes from running multiple overlapping review apps at once, not from adding one focused tool.
Can I hide reviews I don’t want shown? Yes — curation controls let you edit titles and hide specific reviews, so you control exactly what visitors see without altering anything on your actual Trustpilot profile.
How often do reviews sync? Daily, automatically, once connected. New Trustpilot reviews appear on your store without you having to re-import anything.
Which pages can I display the widget on? Anywhere in your store — homepage, product pages, and checkout — with no extra code required for each placement.
Ready to Put Your Trustpilot Reviews to Work?
Your reviews already exist. The only question is whether they’re working for you on your storefront, or sitting unseen on a profile most of your visitors never check. Getting them onto your Shopify store takes about five minutes and doesn’t require a Trustpilot Business contract.
