Trustio vs Loox: Which Shopify Review App Is Right for Your Store?

Trustio and Loox both help Shopify merchants use customer reviews as social proof, but they solve different problems.

Trustio, officially listed as Trust.io – Trustpilot Reviews, imports reviews from an existing Trustpilot business profile and displays them inside a Shopify store.

Loox focuses on collecting product reviews from Shopify customers, especially reviews containing customer photos and videos.

The practical difference is:

• Choose Trustio when your strongest customer feedback already exists on Trustpilot.
• Choose Loox when you want to collect new product ratings, photos, and videos.
• Consider using both when shoppers need reassurance about your business and proof about individual products.

Disclosure and research method: Trust.io is developed by OrichiCommerce, the company responsible for this website. We compared both apps using their current Shopify App Store listings and official documentation. Pricing was checked on July 10, 2026. Features and plan details may change, and this article does not claim hands-on testing of every paid feature.

Not evaluated in this comparison: We did not benchmark page speed, installation time, support response time, or every paid feature. These factors may vary by plan, theme, app configuration, and store setup.

Trustio vs Loox: Quick Decision Guide

Neither app is better for every Shopify store. The right choice depends on where your customer feedback currently exists and what shoppers still need to know before purchasing.

Trustio vs Loox at a Glance

Trustio’s Shopify App Store listing says new Trustpilot reviews auto-sync daily. Its pricing table separately lists automatic updates and 24/7 rating refresh. Loox lists product-review collection, visual UGC, referrals, review migration, syndication, and more than ten widgets on its Beginner plan.

The Main Difference: Business Reviews vs Product Reviews

The most important difference between Trustio and Loox is what each review system helps shoppers evaluate.

Trustio focuses on trust in the business

Trustio connects a Shopify store to its Trustpilot business profile.

Trustpilot feedback commonly describes the customer’s overall experience with a business, including:

• Customer service
• Shipping and delivery
• Communication
• Returns and refunds
• Store reliability
• The overall purchasing experience

Trustio brings this feedback into Shopify so shoppers can see external business reviews without leaving the buying journey.

This type of social proof is useful when customers are asking:

• Is this store legitimate?
• Can I trust this company with my order?
• How does the business handle customer problems?
• What was the overall experience of previous buyers?

Loox focuses on trust in individual products

Loox is designed around product reviews submitted by Shopify customers.

It supports written reviews, ratings, customer photos, videos, review requests, discounts, product grouping, filtering, rich snippets, and multiple display formats.

This type of social proof is useful when customers are asking:

• Does this product look the same in real life?
• How does the item fit?
• What does the material or color look like?
• How are other customers using the product?
• Are buyers satisfied with this specific item?

A shopper may trust the business but still be uncertain about a product. Another shopper may like the product but hesitate because the company is unfamiliar.

Brand reviews and product reviews can therefore support different parts of the same purchasing decision.

What Is Trustio?

Trustio is a Shopify app developed by OrichiCommerce. It is designed to import reviews from a Trustpilot business profile and display them through Shopify-compatible widgets.

Its current Shopify App Store listing includes:

• Trustpilot review importing
• Daily automatic import of new reviews
• Automatic rating refresh
• Unlimited reviews and ratings
• Carousel and Flex grid layouts
• Responsive widgets for desktop and mobile
• Checkout-compatible placement
• A Rate Us widget for the Thank You page
• Controls for selecting and editing displayed reviews

How Trustio works

The documented setup process is:

1. Install Trust.io – Trustpilot Reviews from the Shopify App Store.
2. Enter the URL of your Trustpilot business profile.
3. Import the available reviews.
4. Choose a Carousel or Flex grid layout.
5. Customize the widget.
6. Add it to the relevant Shopify pages.

Trustio says new Trustpilot reviews are imported automatically each day. Its product page also states that widgets can be placed on the homepage, product pages, collection pages, and checkout.

For a more detailed setup process, read our guide on how to add Trustpilot reviews to Shopify.

When Trustio provides the most value

Trustio provides the most immediate value when a business already has meaningful feedback on Trustpilot.

Instead of leaving those reviews visible only on an external platform, merchants can place them at relevant points in the Shopify buying journey.

A new business without an established Trustpilot profile may receive less immediate value because there are fewer existing reviews to import.

What Is Loox?

Loox is a Shopify product review and social proof platform.

It helps merchants request reviews after purchases and display feedback through star ratings, customer photos, videos, galleries, badges, carousels, grids, summaries, and other widgets.

Its current Shopify App Store listing includes:

• Automated review request emails
• Discounts for photo reviews
• Photo and video reviews
• More than ten widgets on the Beginner plan
• Review importing and migration
• Product grouping and filtering
• Rich snippets
• Shop App syndication
• AI review tools on the Convert plan
• Google, Meta, and TikTok syndication on the Convert plan
• Referrals
• Integrations and API access on the Convert plan

For a more detailed examination of the platform, read our complete Loox review app review.

Trustio vs Loox Feature Comparison

Review source

Trustio imports reviews from a Trustpilot business profile.

Loox primarily collects reviews from Shopify customers. It can also import existing feedback from supported review apps or through a custom file.

Choose Trustio when your strongest review asset already exists on Trustpilot.

Choose Loox when you need to build or expand a product-review program.

Review collection

Loox provides the broader review collection workflow.

Its listing includes email requests, forms, promotions, referrals, review migration, syndication, automations, and custom requests.

Trustio has a narrower collection method. Its Rate Us widget can appear on the Shopify Thank You page and direct recent customers toward leaving Trustpilot feedback.

Therefore:

• Loox is better for actively collecting product reviews.
• Trustio is better for displaying existing Trustpilot reviews and encouraging additional Trustpilot feedback.

Photo and video reviews

Loox is the clearer choice when visual customer content is central to the store’s review strategy.

Its official listing supports photo and video reviews, visual galleries, carousels, grid layouts, and other display options. Video reviews are included on the Convert plan.

Visual reviews can be especially useful for products where shoppers want to evaluate:

• Fit
• Color
• Texture
• Size
• Packaging
• Appearance
• Real-world use

Trustio’s documented workflow focuses on importing and displaying Trustpilot feedback. It should not be treated as a dedicated photo- or video-review collection platform unless those capabilities are confirmed in the current app interface.

Widgets and storefront display

Trustio offers two primary widget layouts:

• Carousel
• Flex grid

These layouts are designed for desktop and mobile and can be used across Shopify pages, including supported checkout placements.

Loox offers a larger selection of display options, including:

• Star ratings
• Testimonials
• Badges
• Carousels
• Media galleries
• Grid layouts
• Tabs or sidebars
• All-reviews pages
• Review highlights
• Review summaries
• Custom layouts

Trustio is easier to evaluate when the main requirement is a focused Trustpilot widget.

Loox provides greater flexibility when reviews are a major part of product merchandising and storefront design.

Review importing and migration

Trustio is built specifically to import reviews from Trustpilot and keep new feedback updated.

Loox provides built-in migration processes for:

• Judge.me
• Yotpo
• Okendo
• Shopify Product Reviews
• Stamped
• Reviews.io
• Junip

Loox also allows merchants to import feedback from unsupported platforms through a custom file. Trustpilot is not listed as a direct built-in migration source in the documentation reviewed.

A one-time file import is not the same as continuously updating reviews from a live Trustpilot profile.

Integrations and channel reach

Loox has the broader documented integration and syndication ecosystem.

Its Convert plan includes integrations, API access, referrals, and Google, Meta, and TikTok syndication. The Shopify App Store also lists compatibility with tools and channels such as Shopify Flow, Klaviyo, LoyaltyLion, Omnisend, Shop App, and Google Shopping.

Trustio has a more specialized purpose: connecting Trustpilot feedback with the Shopify storefront and checkout journey.

Choose Loox when reviews need to connect with a wider ecommerce marketing stack.

Choose Trustio when the main requirement is bringing Trustpilot feedback into Shopify.

Trustio vs Loox Pricing

Prices and plan limits below were checked on July 10, 2026. Confirm current pricing in the Shopify App Store before subscribing.

Trustio pricing

Both Trustio plans currently include a three-day free trial.

Trustio’s pricing is relatively straightforward. Merchants choose monthly or annual billing rather than selecting from several feature tiers.

Loox pricing

The Convert plan currently includes 300 orders in its base price and charges an additional $50 for each additional 300 orders. The Convert and Unlimited plans include a 14-day free trial.

Which app offers better value?

Loox has the lower entry cost because its Beginner plan is free.

However, the free plan limits monthly review request emails and total orders. Merchants who need video reviews, AI tools, referrals, API access, integrations, or broader syndication must consider the Convert or Unlimited plan.

Trustio starts at $8.99 per month but includes unlimited imported reviews and ratings in its listed plans.

The better value depends on the task:

• Trustio offers a simpler pricing structure for importing and displaying Trustpilot reviews.
• Loox Beginner offers a low-cost entry point for stores starting a product-review program.
• Loox Convert provides a broader feature set but introduces a higher base price and order-based charges.

Do not choose an app based only on its starting price. Consider review volume, order limits, product type, visual-content needs, integrations, and where your existing reviews are located.

Trustio Pros and Limitations

Trustio pros

• Imports reviews from a Trustpilot business profile
• Automatically imports new reviews
• Provides automatic rating updates
• Supports unlimited reviews and ratings on its listed plans
• Offers simple monthly or annual billing
• Includes responsive Shopify widgets
• Provides a Rate Us widget for the Thank You page
• Focuses on a clear Trustpilot-to-Shopify workflow

Trustio limitations

• Provides less immediate value without an established Trustpilot profile
• Does not offer the same documented product-review collection workflow as Loox
• Provides fewer main widget layouts
• Does not list referrals as a core feature
• Does not list an AI review-management suite
• Has a smaller documented integration ecosystem
• Focuses primarily on business feedback rather than individual product reviews

A note about review controls

Trustio’s Shopify listing says merchants can hide reviews and edit review titles or content.

These controls should be used carefully.

Do not change the meaning of customer feedback, manufacture praise, or present edited wording as an untouched customer statement.

When displaying only selected reviews, consider linking to the full Trustpilot profile so shoppers can evaluate the broader review history.

Transparent review presentation is more valuable than making every displayed review appear perfect.

Loox Pros and Limitations

Loox pros

• Collects reviews from Shopify customers
• Supports customer photos and videos
• Automates review request emails
• Provides more than ten widgets on the Beginner plan
• Supports review importing and migration
• Offers AI tools on the Convert plan
• Includes referrals on eligible paid plans
• Provides broader review syndication
• Connects with multiple ecommerce and marketing tools
• Offers a free starting plan

Loox limitations

• Advanced features require a paid plan
• Convert pricing increases as order volume grows
• The feature set may be unnecessary for a merchant who only wants to display Trustpilot reviews
• It does not provide a documented live Trustpilot synchronization workflow
• Merchants must monitor order limits and usage-based charges
• Video reviews, AI tools, referrals, integrations, and wider syndication are not included in the Beginner plan

When to Choose Trustio

Choose Trustio when:

• Your store already has useful Trustpilot reviews.
• Shoppers need reassurance about the business behind the products.
• You want to display Trustpilot feedback inside Shopify.
• You prefer a focused review display app with predictable pricing.
• Customer feedback often discusses service, delivery, or store reliability.

Trustio is primarily a way to bring existing external reputation into the Shopify buying journey.

When to Choose Loox

Choose Loox when:

• You need to collect reviews from Shopify customers.
• Customer photos or videos influence purchase decisions.
• You want product-level ratings and automated review requests.
• You need referrals, integrations, or channel syndication.
• Your store does not yet have a meaningful external review profile.

Loox is particularly relevant to visually driven categories such as fashion, beauty, accessories, home decor, skincare, and lifestyle products.

Can You Use Trustio and Loox Together?

Trustio and Loox may be used for different layers of social proof.

Trustio can display business-level Trustpilot feedback, while Loox can collect product-specific ratings, photos, and videos.

A possible setup is:

• Use Trustio on the homepage or company-focused pages.
• Use Loox ratings and reviews on product pages.
• Use Trustio’s Rate Us widget after checkout.
• Use Loox review requests to collect feedback about purchased products.

The official sources reviewed do not document a native integration between the two apps.

Before using both on a live store:

1. Test them on a duplicate Shopify theme.
2. Check widget placement on desktop and mobile.
3. Review the post-purchase messages customers receive.
4. Avoid asking the same customer for several reviews at once.
5. Check whether the combined widgets affect page performance.

Social proof should reduce uncertainty, not make the buying journey harder to scan.

Trustio vs Loox: Final Verdict

Trustio and Loox are not identical review apps.

Loox is the stronger option for merchants who want to collect product reviews, customer photos, videos, referrals, and visual UGC. It also offers more display formats, integrations, AI tools, and syndication options on eligible plans.

Trustio is the more focused option for merchants who already have customer feedback on Trustpilot. It brings that external business reputation into Shopify and automatically keeps new feedback updated.

Choose Trustio when your strongest social proof is your Trustpilot profile.

Choose Loox when your priority is collecting product-level feedback from Shopify customers.

Consider both when customers need evidence about the reliability of the business and the quality of individual products.

Already have Trustpilot feedback? Explore Trust.io – Trustpilot Reviews to display those reviews throughout your Shopify store.

Frequently Asked Questions

Is Trustio a direct alternative to Loox?

Trustio is an alternative when the main goal is importing and displaying Trustpilot reviews. It is not a direct replacement for Loox’s product-review collection, customer photo and video workflow, referrals, AI tools, or broader syndication features.

Which app is better for Trustpilot reviews?

Trustio is the more suitable choice for importing, updating, and displaying reviews from a Trustpilot business profile.

Which app is better for photo and video reviews?

Loox is the stronger choice when collecting customer photos and videos is a central requirement. Its current listing supports both visual review types and multiple display formats.

Does Loox automatically synchronize Trustpilot reviews?

Loox’s official migration documentation does not list Trustpilot as a direct built-in migration source. Reviews from unsupported sources may be imported through a custom file, but that is different from continuously updating a live Trustpilot profile.

Does Trustio collect new reviews?

Trustio includes a Rate Us widget for the Shopify Thank You page. Its primary function remains importing and displaying reviews from Trustpilot.

Does Loox have a free plan?

Yes. As of July 10, 2026, the Loox Beginner plan is listed as free. It includes 100 monthly review request emails, photo-review discounts, more than ten widgets, a review importer, Shop App syndication, SEO features, and support for up to 500 orders.

Can Trustio and Loox be installed on the same Shopify store?

They may be used for different review strategies, but the official sources reviewed do not document a native integration. Test both apps on a duplicate theme before using them together on a live store.

Do I need a paid Trustpilot account to use Trustio?

Trustio’s official product page says the app works with free or paid Trustpilot profiles. Merchants need the relevant Trustpilot business profile URL.